Who says sound isn’t important?

At a time when video production budgets are being squeezed ever tighter, often one of the first things to be compromised is the audio. Clients sometimes ask why they have to fork out for a sound recordist and kit when the job can be done by an intern waving a mic plugged straight into the camera. Or worse still, using the camera-top mic.

But neglect sound at your peril. Old-school directors are fond of the saying “Television without pictures is radio, but television without sound is crap”. Really good sound design can lift an otherwise mundane video – especially when no amount of “fixing it in post” can disguise the lack of decent shots.

A recent commission for us at Green.TV shows how important a great sound track can be. We were asked to create a 90″ video for the live launch event of a new organisation working on protecting the oceans. The brief was to take the audience on a journey from the dark ocean depths to the surface. Tricky to visualise when it’s pitch black down there – and funnily enough, the budget didn’t cover a Cousteau-style diving expedition. So we started by asking, what would it sound like? How would the ocean sounds change as you rose through the water column to the surface? And so the sound design became the starting point of the video, with the pictures playing an important, but secondary role. A day with the super-talented sound engineers at Felt Music produced a stunning sound track, to which we added stock footage.

For the launch event we hired in some kick-ass sub-woofers so the audience of around 250 could actually feel as well as hear the rumbles, hisses and drones of the deep ocean, and to give them an unforgettable experience.

Who says sound isn’t important?



2 Responses to “Who says sound isn’t important?”

  1. Alisha April 18, 2013 at 5:22 pm #

    A small difference in wind speed translates to a large difference in electricity produced.
    Because of its simple design you can save a lot of time and money
    as compared to the standard horizontal installation because it needs less hardware to secure it properly, thus resulting in
    a lower cost, which means you can regain your initial investment
    faster and will cut your electricity bill to just a fraction of what it
    was before. Wind turbines seem a good choice as an
    alternative renewable energy source.

  2. tv shows May 23, 2013 at 6:25 am #

    As the admin of this web site is working, no doubt very shortly it will
    be famous, due to its feature contents.

Leave a Reply