Incorporating Nature in Business

The World Business Council for Sustainable Development (WBCSD) recently launched this new video designed to explain how business can account for the value of nature and why this is important. More than 25 of the world’s top organizations working on the value of nature in business have come together behind one message in this “Pitch for Nature” video, that’s available in 20 languages. Click the “Captions” button to find yours!
Natural Capital is the value of nature. It can be defined as the world’s stocks of natural assets that we benefit from. Natural Capital matters because every single business in the world not only impacts on nature, but relies on it. So the degradation of ecosystems that we see today creates a real risk for companies, now and into the future. But where there is risk, there is also opportunity — secure natural resources, to save costs, to manage future risks and engage people and companies throughout the value chain. Visit www.pitchfornature.com to find out more.