Auto Trader: Green.TV’s Headline Partner

Auto Trader are Green.TV’s headline partners, with an agreement spanning three years to act as the primary partner to all Green.TV events during that period. As headline partners, we work closely with Auto Trader to determine each event and campaign's positioning, planning, and messaging. Auto Trader is also positioned at the forefront of each event, with a headline partnership branding, and prominent featuring in front of the assembled emobility specialists.

In 2023, World EV Day™ was built in collaboration with high-level partners, including Shell Recharge, EY and Zapmap, with Auto Trader at the helm as headline partners. The result was a phenomenal global campaign, with a potential editorial reach of 3.67 billion, and a potential social media reach of over 1.45 billion.

The campaign saw engagement from 119 countries, with our EV Meetups initiative sparking consumer-facing EV events, activations, and gatherings all over the world. With over 5.35 million total views on Twitter, and over 169,000 impressions on LinkedIn, Auto Trader was seen by the world as an EV champion, and a thought leader in the sustainable automotive sectors.

Top Women in EV 2023 generated over 1.1 million impressions on LinkedIn, and culminated in a top-level online panel discussion. The panel title - Embracing equity: How do we encourage more women to join the EV transition?, was decided in collaboration with Auto Trader, and all panellists were chosen in conjunction. The panel was moderated by Green.TV’s Director of Business Development, Lindsay Brown, and featured:

• Erin Baker - Automotive Journalist & Editorial Director of Auto Trader
• Laura Lancaster, Vice President of EV Networks and Partnerships, FLEETCOR
• Loredana Negriu, Global Product Manager, ABB E-Mobility
• Ginny Buckley - Founder & CEO of Electrifying.com, Journalist & presenter, BBC & ITV

Top Women in EV is housed under the EV SUMMIT umbrella, which makes this the first EV SUMMIT event under Auto Trader’s headline tenure.