Auto Trader:
Green.TV’s Headline Partner
Auto Trader are Green.TV’s EV partner, across Green.TV Media’s emobility channels, campaign and events.
We work closely with Auto Trader to determine each event and campaign's positioning, planning, and messaging.
Auto Trader is also positioned at the forefront of each event, with headline partnership branding, and a process delivering against Auto Trader’s emobility engagement objectives.
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In 2023, World EV Day™ was built in collaboration with high-level partners, including Shell Recharge, EY and Zapmap, with Auto Trader at the helm as headline partners. The result was a phenomenal global campaign, with a potential editorial reach of 3.67 billion, and a potential social media reach of over 1.45 billion.
The campaign saw engagement from 119 countries, with our EV Meetups initiative sparking consumer-facing EV events, activations, and gatherings all over the world. With over 5.35 million total views on Twitter, and over 169,000 impressions on LinkedIn, Auto Trader was seen by the world as an EV champion, and a thought leader in the sustainable automotive sectors.
Top Women in EV 2023 generated over 1.1 million impressions on LinkedIn, and culminated in a top-level online panel discussion. The panel title - Embracing equity: How do we encourage more women to join the EV transition?, was decided in collaboration with Auto Trader, and all panellists were chosen in conjunction. The panel was moderated by Green.TV’s Director of Business Development, Lindsay Brown, and featured:
- Erin Baker - Automotive Journalist & Editorial Director of Auto Trader
- Laura Lancaster, Vice President of EV Networks and Partnerships, FLEETCOR
- Loredana Negriu, Global Product Manager, ABB E-Mobility
- Ginny Buckley - Founder & CEO of Electrifying.com, Journalist & presenter, BBC & ITV
Top Women in EV is housed under the EV SUMMIT umbrella, which makes this the first EV SUMMIT event under Auto Trader’s headline tenure.
In 2023, the EBIKE SUMMIT gained significant significant representation from the world of micro-mobility. With partners including EAV, Energy Saving Trust, and BikeFlex, with Auto Trader at the helm. The event dovetailed with the launch of Auto Trader’s dedicated ebike platform, which benefitted from publicity through pre-event email marketing and in-person discussion as part of the summit’s panel narratives.
The summit brought in more than 150 top-level ebike executives, business owners, and key figures. Punctuated with extensive networking and test rides, the EBIKE SUMMIT propelled ebike business for Auto Trader, and the sector in general.
The result of this collaboration is a significant boost of brand identity and awareness in the sustainability sector. Auto Trader is featured heavily across multiple events and campaigns a year, with the opportunity to provide keynote speakers, finalise narratives and panel discussions, and become an integral part of our extensive marketing campaigns.
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